The History of Naraloops
A naraloop™ is a short video, usually less than 10 seconds, that tells a mini-story or a living moment in a endless loop.
Photographer Thierry Van Biessen began experimenting with the animated GIF for years. Looking to perfection, he made video to tell story in a seamless loop, but each iteration was cut by a black frame lasting anywhere up to one second until he associated with Giovanni Luca d'Angelo, a bright developer from Brussels, that found a way around that problem and made possible the naraloops, where video loops seamlessly, very much like GIFs do, only with the higher quality of HD videos.
"Naraloops" were born in April 2012 in an commun project, by providing creative movies loops to cover fashion events.